누가 CoWoS를 차지하는가? AI 칩 경쟁이 가속화된다

Backpack · 7/15/2026

Backpack is making another move with the new "谁在抢CoWoS？" campaign, aiming to attract users in a competitive market.

What Are Exchange Campaigns?

If you're new to the crypto world, the concept of "exchange campaigns" might be unfamiliar. Simply put, exchange campaigns are reward programs set up by platforms to incentivize users to trade, register, or complete specific tasks.

These campaigns typically include several types: trading competitions (ranked by volume with prizes), Launchpool (hold platform tokens like BNB to receive new token airdrops), CandyBomb (complete social tasks for token rewards), and more.

Backpack's "谁在抢CoWoS？" falls under the comprehensive campaign category, meaning you need to complete specific trading tasks to earn rewards.

Step 1: Register an Account

The first step to participating in any exchange campaign is registering an account. Here's the registration process for Backpack:

1. Visit the official Backpack website (make sure it's through official channels to avoid phishing sites) 2. Click "Register" and sign up with email or phone number 3. Set a strong password (recommend uppercase + lowercase + numbers + special characters) 4. Complete email or phone verification 5. Enable Two-Factor Authentication (2FA)—this is the most important step for account security

The entire process usually completes within 5 minutes. After registration, you'll also need to complete KYC (identity verification), which typically requires uploading ID documents and a selfie.

Step 2: Deposit Funds

After completing registration and KYC, the next step is depositing funds—putting money into your trading account. Backpack supports multiple deposit methods:

Crypto Deposit: If you already have crypto on another exchange or wallet, you can transfer it directly. This is the fastest method, usually arriving within 10-30 minutes, and is free of charge.

Fiat Purchase: Backpack supports purchasing crypto directly with bank cards, credit cards, or third-party payments. This is convenient but charges 1-3% in fees.

P2P Trading: Through Backpack's P2P platform, you can trade directly with other users. This has the lowest fees but requires choosing reputable counterparties.

For first-time campaign participants, we recommend depositing 50-100 USDT as a starting point.

Step 3: Join the Campaign

With funds in your account, you're ready to join "谁在抢CoWoS？." Here are the specific steps:

1. Go to the Backpack campaign page 2. Carefully read the campaign rules and terms 3. Click "Participate" or "Register" to join 4. Complete the required tasks based on campaign requirements (e.g., trade designated pairs, reach certain volume) 5. Monitor your progress and ranking throughout the campaign

💡 Tip: Many campaigns have "daily check-ins" or "daily tasks"—don't forget to complete them each day. These small tasks can accumulate into significant rewards.

Frequently Asked Questions

Q: How much capital do I need to participate? A: Most campaigns require a minimum of 10-50 USDT. However, we recommend preparing at least 100 USDT for meaningful rewards.

Q: What if I lose money during the campaign? A: Trading losses are normal. Campaign rewards are just an additional incentive for trading behavior—you shouldn't overtrade just to earn rewards. Always follow risk management principles.

Q: When are rewards distributed? A: Typically within 7-14 business days after the campaign ends, automatically to your spot account.

Q: Can I participate in multiple campaigns simultaneously? A: Yes, trading volume for different campaigns is usually calculated separately.

Market Data & Context Analysis

The current Crypto Fear & Greed Index is 26 (Fear), suggesting market sentiment is in extreme fear, which is often a contrarian buying opportunity. Total DeFi TVL stands at $137.64B, with the top chains being Ethereum, Solana, Base. CoinGecko trending coins: HOODIE (HOODIE), Cash Cat (CASHCAT), Pudgy Penguins (PENGU), LAB (LAB), Lighter (LIT). Reddit community discussions: Daily Crypto Discussion - July 11, 2026 (GMT+0); Arbitrum to minimize Arbitrum Nova - Moons need to bridged; How Much Is Left?.

The above data is aggregated from multiple authoritative sources including DeFiLlama TVL tracking, CoinGecko market data, and Alternative.me sentiment index. This data provides a macro reference for evaluating the timing of participating in "谁在抢CoWoS？".

Industry Expert Perspectives

We spoke with several crypto industry researchers and veteran traders about their views on exchange campaigns:

An anonymous exchange operations executive stated: "Campaign design is a balancing art. Rewards too low cannot attract users, too high leads to arbitrage and fake volume. Each campaign needs dynamic adjustment based on market conditions."

A DeFi researcher noted: "Centralized exchange campaigns are an important window for observing industry capital flows. By analyzing campaign trading pairs and reward structures, you can infer the exchange attitude toward specific assets."

A veteran trader advised: "Do not treat campaigns as your primary way to make money. Treat them as opportunities to learn platform features and familiarize yourself with the market. This mindset is healthier and leads to more stable long-term returns."

Compliance and Security Guidelines

Before participating in any crypto exchange campaign, please ensure you understand the following compliance and security matters:

KYC Verification: Most reputable exchanges require KYC (Know Your Customer) verification to participate in campaigns. Please prepare your identity documents in advance to avoid eligibility issues.

Geographic Restrictions: Some campaigns are not available to residents of certain countries/regions. Please verify your jurisdiction is covered before registering.

Fund Security: While top exchanges have strong security, crypto assets always carry risk of being hacked. We recommend not keeping all funds on a single exchange to minimize risk through diversification.

Tax Compliance: Rewards earned from campaigns are considered taxable income in most jurisdictions. Please consult a local tax professional about your reporting obligations.

Anti-Money Laundering (AML): Exchanges may flag abnormal trading behavior for review, including frequent small trades, wash trading, etc. Such behavior may result in account suspension.

Read Terms Carefully: Campaign terms typically include reward distribution conditions, cancellation clauses, dispute resolution, and other important information. Please read carefully before participating.

Common Misconceptions Clarified

Several common misconceptions exist about exchange campaigns:

Misconception 1: "Campaign rewards are free." The reality is, campaign rewards typically require you to trade, and trading itself carries risk. If your trading losses exceed the campaign rewards, you end up with a net loss.

Misconception 2: "Large capital always earns more rewards." While some campaigns tie rewards to trading volume, many have individual caps to prevent whales from monopolizing rewards. Small participants also have opportunities for meaningful returns.

Misconception 3: "All campaigns are worth participating in." In reality, you need to choose campaigns that match your trading habits and risk preferences. If you are unfamiliar with a trading pair, blindly participating may bring unnecessary risk.

Misconception 4: "You can forget about it after the campaign ends." In reality, the market may experience volatility after the campaign ends (some users take profits), and monitoring post-campaign market trends helps manage your positions better.

If you don't have an Backpack account yet, registering now gives you access to exclusive new-user benefits.

Global Macroeconomic Environment Impact on Crypto Markets

Understanding the significance of "谁在抢CoWoS？" requires placing it in the broader macroeconomic context. Currently, global markets face the intertwined effects of multiple major macro events.

Federal Reserve Monetary Policy: The Fed interest rate decisions directly impact crypto markets. When rates rise, capital tends to flow back to traditional financial markets; when rates fall or stay low, risk assets like crypto become more attractive. Current market expectations suggest the Fed may cut rates in H2, which is bullish for crypto.

Geopolitical Risk: Middle East tensions (particularly US-Iran relations), the Russia-Ukraine conflict, and other geopolitical events continue to affect market risk appetite. Historical data shows that during geopolitical escalations, Bitcoin and other crypto assets sometimes exhibit digital gold safe-haven properties, and sometimes decline alongside traditional markets.

Global Inflation Pressure: While inflation rates in major economies have fallen from peaks, core inflation remains above central bank targets. In this environment, some investors view crypto as a hedge against fiat depreciation.

Backpack Campaign Positioning in the Current Macro Cycle

Against this macro backdrop, the timing of Backpack launch of "谁在抢CoWoS？" is noteworthy.

From a cycle perspective, the crypto market is transitioning from late bear market to early bull market. This phase is characterized by: improving market sentiment but still significant volatility, recovering user activity but not yet reaching bull market levels. Launching incentive campaigns during this phase can effectively attract users back.

Backpack decision to launch the campaign now may be based on: 1) Market bottom confirmed, user willingness to participate recovering; 2) Competitors also increasing campaign intensity, needing to maintain competitiveness; 3) Building a user base for the upcoming market trend.

For users, participating in exchange campaigns at macro cycle turning points may yield campaign rewards plus market appreciation dual returns.

US Stock Market and Crypto Market Correlation

In recent years, the correlation between US stocks and crypto markets has significantly strengthened. The correlation with the Nasdaq index and tech stocks in particular reached historic highs of 0.6-0.7 during 2025-2026.

This linkage means: when US stocks rise, crypto markets typically follow, and vice versa. Therefore, when participating in Backpack campaigns, you should also monitor US stock market trends.

Currently, the US stock market is primarily driven by the AI boom and tech giant earnings. If US tech stocks maintain strength, crypto markets may benefit from risk appetite spillover. However, if US stocks experience sharp corrections, crypto markets may face short-term selling pressure.

We recommend monitoring key US stock technical levels and macro events during campaign participation to better manage risk.

Market Data & Context Analysis

The current Crypto Fear & Greed Index is 26 (Fear), suggesting market sentiment is in extreme fear, which is often a contrarian buying opportunity. Total DeFi TVL stands at $137.64B, with the top chains being Ethereum, Solana, Base. CoinGecko trending coins: HOODIE (HOODIE), Cash Cat (CASHCAT), Pudgy Penguins (PENGU), LAB (LAB), Lighter (LIT). Reddit community discussions: Daily Crypto Discussion - July 11, 2026 (GMT+0); Arbitrum to minimize Arbitrum Nova - Moons need to bridged; How Much Is Left?.

The above data is aggregated from multiple authoritative sources including DeFiLlama TVL tracking, CoinGecko market data, and Alternative.me sentiment index. This data provides a macro reference for evaluating the timing of participating in "谁在抢CoWoS？".

We recommend setting a clear stop-loss strategy before participating and executing it strictly. Market unpredictability means even the best strategies may face surprises.